Established in 2009, Belluccio was created to provide eminent red carpet evening wear, bridal wear and formal wear, with our flagship store located on Sydney road in Coburg; Melbourne’s formal gown hub. Belluccio is renowned for designing red carpet gowns for Australian Celebrities, the real Housewives of Melbourne, Miss World and Miss Universe as well as Bollywood stars; and regularly showcase at New York Fashion Week.

BELLUCCIO’s signature lays on the use of embellishments such as sequins, glass beads, bugle beads, seed beads, swarovski crystals and diamontes and pearls, giving our gowns a creative edge in the fashion industry.


For those who have specific preferences with their gowns to suit their body shapes, we encourage you to ‘live the customised experience’ by offering you the ability to custom design and create your own gown. The pleasant staff at Belluccio provide expert advice during your design consultation whilst you select fabrics, colours and embellishments.

With our talented and experienced team of designers, pattern makers, seamstresses, and embroidery specialists, you can ensure that at BELLUCCIO, your dream dress will come to life.


To keep up with our growing family of Belluccio Lovers, we have launched our Ready-to-Wear collection which is now exclusively available on-line at The Ready-to-wear range represents the Belluccio design aesthetic with neautral earthy tones, sleek cuts and unique details, without the hefty price tag.